Lior Itzhak, General Manager at Bingo Blitz, commented: "Our ambition is to re-define bingo and make it a game for everyone, so when people think about the game they associate it with interactivity, excitement and of course Bingo Blitz! Having Meghan as a champion for the game, and to have her reinventing one of the biggest pop hits ever to show her passion for Bingo Blitz is incredible. Having led the charge for Bingo in the digital age, the studio continues to grow its massive global player community. Last year, the game reached new audiences across the US and beyond by launching the viral hit song "She's Bingo", featuring global superstars Luis Fonsi and Nicole Scherzinger, with an accompanying national ad campaign. This partnership with Meghan Trainor marks another important milestone in the story of Bingo Blitz since the game's launch in 2010.
A separate, love-themed, virtual 'room' has been created to mark Valentine's Day and features Meghan's avatar shooting love arrows to mark this special time of year. What follows is a whirlwind tour of a few of the global cities featured in the Bingo Blitz game, with the game's much-loved mascot Blitzy TM as her guide.Īs part of this US-wide campaign, Trainor also has a presence within the Bingo Blitz game itself, where her avatar interacts with players as they strive to achieve their own 'Bingo!' moment. The commercial's plot starts with the star relaxing in her lounge playing the Bingo Blitz game, before she is suddenly immersed into the Bingo Blitz universe, transforming into a cartoon-like avatar in the process. The commercial sees Meghan sharing her love for Bingo Blitz with an incredibly catchy and amazing new version of her 2014 monster hit "All About That Bass", re-titled "All About That Game!" "I am travelling the world from the comfort of my own home in my own bed!" " With everything going on in the world, I don't get to travel as much, which is another reason why I love this game," she continued.
"When I get Bingo, it's like my birthday but better!" "My husband and I are both definitely hooked on this game, we're very competitive people," said Meghan Trainor behind the scenes of the commercial shoot.
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